Digital Marketing and Social Media Management Program
In a groundbreaking initiative, and with the accreditation of the International Academy of Arts, Media, and Creativity (IAAMC) and the American Management Institute (AMI), in collaboration with the Arab Economic Unity Council, the Professional Global for Managing Educational Projects is organizing its training course to encourage investors and the general public on how to invest in e-commerce, digital marketing, and managing social media platforms.
This approach comes from the International Professional Academy’s belief in encouraging beginners, small business owners, businesswomen, and housewives who need exceptional and effective digital marketing or social media management. This course, targeting investors and the general public, aims to simplify and disseminate fundamental knowledge in the field of digital marketing and its role in financial investment.
A comprehensive three-day course that highlights the importance of digital marketing in 2020 and the future of the digital world in the marketing industry due to the remarkable technological advancements. The course adopts a different approach in terms of using platforms and how to interact with them visually and humanly.
Program Outcomes
You will receive a specialized professional course certificate accredited by the Professional Global for Managing Educational Projects (PGMEP). The certificate will include a mention of the participant’s study and professional research. Accredited by the International Network for Quality Assurance Agencies in Higher Education (INQAAHE), Spain.
You will have the possibility to request a specialized professional accreditation from the Economic Unit Council affiliated with the Arab League University, authenticated by the Egyptian Ministry of Foreign Affairs.
You will also have the possibility to obtain an international certificate from specialized international organizations such as the International Academy of Arts, Media & Creativity (IAAMC).
Program Target Audience
Students of the College of Economics and Financial Sciences, media students, service institutions, and individuals interested in investing in electronic markets.
Program Content
Session 1:
- Characteristics and features of digital marketing.
- Methods and important marketing channels.
- Steps of digital marketing. How to write professional content for social media.
Session 2:
- Social media marketing.
Session 3:
- What is social media management?
- The importance of social media management.
- How to manage social media platforms.
- Initial application of social media marketing through the Business My Google app.
